Put Your Brand Identity to Work

In these uncertain times, customers and employers are cautious about which employees to hire or which companies to do business with and where they’ll spend their money. So it’s important to let them know that they can count on you and or your company, in good times and bad.

This is why having a clear brand identity and using it consistently on all your business or job seeking materials can help reinforce your name and/or company’s name and mission in your their minds.

Here are some suggestions on how to effectively use your brand identity and stand out in a tough marketplace.

1.      Make your mail outs memorable

Get your mail outs noticed with professional-looking address and shipping labels that display your business identity and match your stationery. You can either make custom labels for your business yourself or you can choose to have them created for you.

If you chose to have someone make them for you, chose a graphic artist who can offer you many ready made templates or ones that you can drop your logo into and ship to you economically. A company like iPix Branding Solutions www.ipixbrandingsolutions.com  offers both custom logo creation as well as templates that you can select from or to drop your logo into and they are reasonable with cost. 500 cards costs 3¢ a card.*

If you chose to do it yourself you can find many templates to help you print at home online. Just keep in mind that if you to tackle it on your own keep it simple. A fancy logo can look great but unless you have a color laser printer in your home, using an inkjet will give you the color but can saturate or bleed. If you are going to use an inkjet it’s best to let them dry for a day before handling when you use lots of color.

From letterhead to labels, using your brand identity on all your communication and mailing materials can help create a consistent message to your potential employers or current customers and clients.

2.      Make your business cards mean business

Help your business or career get noticed with a business card that leaves a great impression. Always remember your business card design should match your business image and clearly tell people what you do.

This does not mean cramming your business card with information; it does mean use all the space available to you to convey your brand image. iPix Branding Solutions recommends using both sides of your business cards. It will give you twice the space to display all your information.

Put your contact information such as your phone number, email, voicemail and web site on one side, and include a customized message or offer on the back along with your brand logo (if you have one – if not your should.)

3.      Package your presentations with style

Keep your look coordinated. A uniformed look on your mailing materials and business cards makes it easy for your customers to identify your company right away. But don’t stop there.

You can really stand out from the pack by giving your potential employers, customers or clients a proposal or presentation that clearly displays your brand identity. Give them a custom-printed binder or folder designed to spotlight your company name, brand logo and even images. Binders are great for presentations and folders are great to present your information to prospective clients, investors or employers.

When your brand identity is clear, easy to read and used consistently, it’s easy to recognize you and/or your company and what you do or stand for. Make sure your business materials can cut through the clutter and reach your intended target market with an effective business identity that speaks volumes about you at a glance.

Good luck with your marketing.

Dr. Ande

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