Quarterly Advertising Strategy Review

Let’s start the year off with a quarterly pep talk.

Widespread corporate layoffs are driving closet entrepreneurs to the Internet in droves. The ventures just emerging from the ashes now will help lay the foundation for the new economy.

So roll up your sleeves and revisit the marketing plan you wrote at the start of your business.

You should

1. Review your test results.
2. Discontinue the losers and reinvest in the winners – whether they’re ads, emails or offers.
3. Not enough time to get all the testing done? Air out your schedule – try sending emails every six or eight weeks rather than monthly.
4. Not enough data to make strategy decisions? Another reason to extend the duration of your test – just continue for another month, then check your data again.

This type of review was generally done semi-annually; but since the economic crash of 08; it’s best if you do it quarterly – at least until you’re showing a significant profit.

If you didn’t get a chance to read about how to review your advertising, don’t worry. Read “Building Your Business Review Your Advertising blog,” and start now. There’s plenty more to come as we continue on into 2012.

Good Luck & Happy New Year

Dr. Ande
Author of, 65 Tips for Affiliate Marketing Success
Host of, Dr. Ande’s Marketing Radio & Biz Talk with Dr. Ande