Building Your Business: The Beauty of Upselling to Maximize Your Profits!

The key to understanding upselling is to analyze your product or service line and order sales to see which are commonly sold on the same order. With this valuable information you will see patterns for complementary products and you can use that to put together a custom shopping cart. Cross Selling is an upselling tool that will maximize your attachment rates…and your profit! In the business you will also hear this referred to as “Attachment Rate”. Attachment rate is the measure of how often you sell one product in tandem with another product.

Here’s how Upselling works
When your customers or clients are shown one of the products from your ordered list based on the purchase(s) they already have in their cart, they are then offered complimentary products that many may not have thought about. It’s the same principle of having the “single candies and trashy rag mags” by the checkout counter. People tend to impulse shop.

This is where your research comes in
Many custom shopping carts add the “Cross Selling Tool” features. Some allow you to choose the top 4 products that you would like to feature. Let’s say that you are a website reseller and your research shows that a customer who purchases a domain name also purchases hosting 35% of the time; purchases WebSite Tonight® 25% of the time; and occasionally adds on a SSL Certificate or Private Registration. When you set up your shopping cart Cross Selling Tool you might want to offer hosting to be the number one product offered with a domain purchase; WebSite Tonight® as the number two product, and so on.

This tool will encourage customers to purchase the complementary items that go along with the products they already have in their cart.

You have to do your due diligence and test this tool over time to see what combinations work best for your customers and their needs. If you operate an online store, or offer digital downloads it’s a good idea to see if you shopping cart offers this tool. Then select your check-out special products, based upon your research and start seeing your sales increase today!

See you next year!!!

Dr. Ande
Step Up 2 Success

Here’s Why Paying for Your Traffic Is a Smart Move

There are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic

Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that’s common sense.

While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches

The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

Happy Holidays,
Dr. Ande
Host of, KIVA Biz Talk Radio & the Business Talk with Dr. Ande broadcast
Dr. Ande Online
Dr. Ande Radio

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