Tag Archives: Product (business)

Creating an Online Business

30 Dec

Let’s start the year off right. Let’s talk about creating an online business.

There are many different online businesses that you can create and in this article today we are going to look at a couple of different types.  This article focused on creating online businesses and the different types that you can create.

The first kind of businesses that you can create when looking to create an online business would be a website which serves a particular niche in the market.  Many people have done on this and this is often done by trying to find an underserved niche, building a website, and then profiting off of this small but profitable match.  A great place to find more information on this particular topic would be http://www.findhotniches.com. Here the author has created a website which finds underserved niches which you could potentially build a website around.  When you’re building a website, you’re going to want to find cheap keywords that you can use to help build your business as well as create good content.  By creating the content and then creating back links between yourself and other websites, you’ll be setting yourself up to have a high page rank with Google.  By using AdWords to bring traffic to your website and then also developing your natural search engine traffic through building up a website, you will have built yourself a very solid business.  This is just one way of creating online business.

Another way to you can build and create an online business is through eBay.  This is an area which was particularly hot several years ago and still remains a solid business proposition.  Many people are able to make a full-time income on eBay.  You will need to find a wholesaler where you can get products at a discount to sell on eBay.  The general idea when working on selling on eBay is to find a drop shipper.  A definition of a drop shipper is a wholesaler sells you a product and will ship the product to a customer.  You will buy the product at the wholesale price and then make money on the difference between what you buy the product for and sell the product for on eBay. Using the wholesaler allows you to focus on selling the product without worrying about stocking the product.  You do not need to worry about any sort of shipping or backend but you will want to make sure that everything gets sent out.  If there are problems with shipments, the customer will be coming back to you and not to the wholesaler to.  If you go to worldwidebrands.com, you will find the best wholesale shipping directory on the Internet.

These are two of the different ideas in creating an online business. There are many ways to make money on the Internet but these are two proven methods. You will not have to use a lot of money up front to create these particular online businesses and these businesses can be something that you will have great deal of success with.

Dr. Ande
Host of, KIVA Biz Talk Radio & the Business Talk with Dr. Ande broadcast
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Building Your Business: The Beauty of Upselling to Maximize Your Profits!

28 Dec

The key to understanding upselling is to analyze your product or service line and order sales to see which are commonly sold on the same order. With this valuable information you will see patterns for complementary products and you can use that to put together a custom shopping cart. Cross Selling is an upselling tool that will maximize your attachment rates…and your profit! In the business you will also hear this referred to as “Attachment Rate”. Attachment rate is the measure of how often you sell one product in tandem with another product.

Here’s how Upselling works
When your customers or clients are shown one of the products from your ordered list based on the purchase(s) they already have in their cart, they are then offered complimentary products that many may not have thought about. It’s the same principle of having the “single candies and trashy rag mags” by the checkout counter. People tend to impulse shop.

This is where your research comes in
Many custom shopping carts add the “Cross Selling Tool” features. Some allow you to choose the top 4 products that you would like to feature. Let’s say that you are a website reseller and your research shows that a customer who purchases a domain name also purchases hosting 35% of the time; purchases WebSite Tonight® 25% of the time; and occasionally adds on a SSL Certificate or Private Registration. When you set up your shopping cart Cross Selling Tool you might want to offer hosting to be the number one product offered with a domain purchase; WebSite Tonight® as the number two product, and so on.

This tool will encourage customers to purchase the complementary items that go along with the products they already have in their cart.

You have to do your due diligence and test this tool over time to see what combinations work best for your customers and their needs. If you operate an online store, or offer digital downloads it’s a good idea to see if you shopping cart offers this tool. Then select your check-out special products, based upon your research and start seeing your sales increase today!

See you next year!!!

Dr. Ande
Step Up 2 Success